The problem
The site had to do two things at once: present and sell courses, and let people book a counseling appointment. A crowded page would leave visitors unsure where to start. It also could not feel like a generic course store. People are coming to a psychologist, so the page needed to feel straightforward and easy to trust.
What was done
The site had to do two things at once: present and sell courses, and let people book a counseling appointment. A crowded page would leave visitors unsure where to start. It also could not feel like a generic course store. People are coming to a psychologist, so the page needed to feel straightforward and easy to trust.
Result
Visitors can tell right away that the site is for psychology education and counseling, find a course more easily, and book an appointment without hunting through the page.